1986–1991: “Shoe of the Month” Club
Select retailers began exploring the concept of
releasing one-off Air Force 1 designs. Every release is a
hit and immediately sells out. Sneaker culture grows
from Baltimore along the entire East coast as fans seek
out new drops.

Mid-90s–2000s: Sneaker Gold
Around events and holidays, Nike introduces
limited, special and premium editions that turn the
Air Force 1 into collector gold overnight. The
sneaker is catching on faster than retailers can keep
it on the shelves.

2000: Hip Hop’s Sneaker
Air Force 1’s popularity among globally influential
rappers and artists propels it farther beyond sport and
into culture. For the new millennium, Roc-a-Fella
Records is presented with a timeless, white-on-white
edition featuring the label’s embroidered logo.

2012: Lunar Landing
Three decades after the original, Lunar Force 1 emerges,
featuring lightweight Lunarlon cushioning built into the
iconic Air Force 1 design.

2017: 35th Anniversary
Tapping five collaborators to recreate the
white-on-white AF-1, the AF-100 collection brings five
instantly coveted AF-100 designs. Among them is a
unique take by Virgil Abloh, who spun-up an iteration of
his AF-1 first released as part of “The Ten” Collection. (END)

The Look of Force
Discover #AF1 on Instagram or mention @Nike for a
chance to have your look featured on Nike.com.